THE MEGAMIND MONTHLY
Too often, in building a brand, businesses will spend far more time on the colors and look of the brand, than they do on the impact of the brand. When I taught branding to businesses, I tried to help them understand that the colors or logo of...
Do you have a small list of books that you read every year? This is one that should be on that list. What Great Leaders Know and Do is a short book (just 130 pages), filled with profound concepts that every person—leader or not—should consider. Th...
No business will stay in business unless they are specifically meeting the needs of the customers they wish to serve. Often that includes meeting needs that customers don’t even know that they have. Successful businesses help customers w...
Rocket Fuel is a fantastic resource for leadership teams. It is all about the interplay between the Visionary and the Integrator of an organization. The Visionary is the one who sees the vision of what should happen in the f...